Marketing workshop will focus on promoting Terry area


By Elizabeth Smith
Eastern Plains EDC

  As a follow-up to the Preserve America visit June 6-7, Cynroc, Inc., a marketing firm located in Billings, will conduct a free branding and marketing workshop at the Stockman Bank in Terry, Monday, August 22 from 8 a.m. to 5 p.m.  The purpose of the workshop is to discuss Terry’s recent branding and main street development efforts.  

The workshop is sponsored by the Montana Department of Commerce’s Main Street Program; lunch and refreshments will be provided by the Prairie County Chamber of Commerce.   Anyone interested in promoting Terry, including business owners, town officials, and community members, are welcome to attend.  
The term “branding” refers to the marketing practice of creating a name, symbol, or design that identifies and differentiates a product or place from other similar products or places. A community’s brand strategy involves how, what, where, when, and to whom community members plan to communicate and deliver their brand message(s). Consistent, strategic branding leads to a strong brand equity, which means added value brought to the community and local businesses.  
Following their June visit to evaluate Terry’s planning needs, representatives from the National Trust for Historic Preservation (NTHP) recommended that Terry use its $7,500 in Preserve America grant funds, matched with a required $5,000 in local funds or in-kind goods and services, to hire a consultant that will develop a “heritage tourism action plan.”  Such a plan could potentially link and coordinate all the worthy efforts of individuals and groups working to develop the community.  NTHP representatives recommended focusing the heritage tourism plan on a “primary story,” specifically that of Evelyn Cameron “because her story distinguishes Terry, has international appeal, and connects to so many facets of Terry’s natural and cultural history.” 
Consequently, Cynroc will address market positioning and brand customization as it pertains to a variety of businesses.  
Workshop attendance is encouraged. Ideas are welcome! The more input, the more planning efforts will reflect the needs of the community.  If there are any questions, please contact Dale Galland, Prairie Chamber President (406-635-5598), or Elizabeth Smith, Eastern Plains EDC Assistant (406-853-3840).  
Preserve America is a federal initiative that supports community efforts to preserve and enjoy our cultural and natural heritage. One of the goals of the program is to support the economic vitality of communities across the country. 
The Preserve America grant is funded by the National Park Service, U.S., Department of Interior, and is administered by the Montana State Historic Preservation Office (SHPO) and the Montana Department of Commerce.

Published August 3, 2011

Article Type: 
Guest Opinion

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